Comprehensive marketing analytics and measurement strategies covering modern data analysis, attribution modeling, and ROI optimization methodologies. Turn data into actionable marketing insights.

NexusFlow: Autonomous Ad-Quant Engine. High-performance infrastucture for TikTok & Google Ads. Features: Rebalanced Risk Engine, Real-time Attribution & Budget Egzecutor. Optimized with Python, Redis Cache & SQL. Forecasts spend with precision, managed via YAML & Slack. Propietary. Contact for private repo access.

Master repository containing the complete marketing philosophy, strategy, and comprehensive framework. The central hub that ties together all specialized marketing areas into a cohesive, integrated approach for modern marketers.

Optimized Air France's online advertising campaigns using advanced regression modeling and data analysis, uncovering actionable insights to maximize ROI and enhance ad performance.

🚀 AI-powered marketing automation with 75% time reduction & 23% ROI improvement. MCP server for Claude integration.

An end-to-end data analytics platform analyzing nano-influencer performance across 40+ markets. Built with Python and Streamlit, it features automated ETL pipelines, sentiment-weighted engagement tracking, and strategic budget-allocation modeling

Statistical analysis comparing Facebook vs AdWords ad campaign performance using A/B testing, hypothesis testing, and regression analysis to optimize marketing ROI

Mathematical optimization tool using Gurobi/MIP to maximize ROI for a $10M multi-channel marketing budget under complex strategic and business constraints.

ML-powered customer retention solution for banks undergoing digital transformation, optimizing a limited budget with targeted strategies based on churn prediction and digital readiness segmentation.

Financial ROI analysis of MBG.DE stock (2020-2022) using Python and AI-optimized code

Reproducible Marketing Mix Modeling (MMM) pipeline with adstock optimization and ROI-based budget allocation simulation using Python.