Implements the Deals Protocol (renamed from Curation Protocol).

.changeset/deals-protocol-consistency.md

@@ -0,0 +1,40 @@
+---
+"adcontextprotocol": minor
+---
+
+Align Deals Protocol with Media Buy Protocol patterns for consistency across AdCP.
+
+**New features:**
+- Added `deal-filters.json` schema with structured filtering capabilities (deal_type, ad_type, platforms, date ranges, status, countries, devices)
+- Added `brand_manifest` support to `get_deals` request (optional, inline or URL reference)
+- Added `ext` extension field support to all Deals protocol requests and responses
+- Added `filters` parameter to `get_deals` for structured deal discovery
+
+**Breaking changes:**
+- Renamed `deal_spec` to `brief` in `get_deals` request to match `get_products` pattern
+- Made all `get_deals` request fields optional (removed `required: ["deal_spec"]`)
+
+**Improvements:**
+- Updated all `context` fields to use `$ref` to `/schemas/core/context.json` instead of inline definitions
+- Added `ext` field references to both success and error variants in discriminated union responses
+- Improved schema consistency across all Deals protocol tasks
+
+**Migration guide:**
+```javascript
+// Before
+await client.getDeals({ deal_spec: "Premium video deals" });
+
+// After
+await client.getDeals({ brief: "Premium video deals" });
+
+// New capabilities
+await client.getDeals({
+  brief: "Premium video deals",
+  filters: {
+    deal_type: ["Curated"],
+    ad_type: ["Video"],
+    countries: ["US", "CA"]
+  },
+  brand_manifest: "https://example.com/brand.json"
+});
+```

.changeset/deals-protocol.md

@@ -0,0 +1,33 @@
+---
+"adcontextprotocol": major
+---
+
+Add Deals Protocol for inventory package discovery and activation.
+
+**New Protocol:**
+- Deals Protocol enables buyer agents to discover and activate pre-packaged and ad-hoc inventory deal packages from SSPs and curation platforms
+- Alternative to Media Buy Protocol for package-based buying
+
+**Tasks:**
+- `get_deals`: Discover deal packages using natural language descriptions
+- `activate_deal`: Activate deals on SSP platforms
+
+**Core Schemas:**
+- `deal.json`: Deal package with pricing, targeting, and platform availability
+- `deal-pricing.json`: Pricing configuration with Floor, Fixed, and Market types, plus optional margins for curated deals
+- `deal-targeting.json`: Targeting parameters including geo, devices, allow/block lists, and segments
+
+**Deal Types:**
+- **PMP (Private Marketplace)**: Direct deals with fixed or floor pricing
+- **Curated**: Enhanced inventory packages with margin-based pricing
+
+**Architecture:**
+- Deals Agents integrate with Signals Agents (using Signals Protocol) to include audience targeting
+- Buyer Agents interact with Deals Agents (using Deals Protocol) without directly accessing Signals Agents
+- Parallel architecture to Media Buy Protocol's Sales Agent integration
+
+**Documentation:**
+- Protocol overview and specification
+- Task reference documentation
+- Integration examples with Signals Protocol
+- Renamed from Curation Protocol to Deals Protocol

README.md

@@ -46,8 +46,8 @@ Discover and activate data signals using natural language.
 - **Transparent Pricing**: CPM and revenue share models
 - **Real-time Status**: Track activation and deployment progress
 
-### 📍 Curation Protocol - Coming Soon
-Curate media inventory based on context and brand safety requirements.
+### 📍 Deals Protocol - RFC/v0.1
+Discover and activate pre-packaged and ad-hoc inventory deals.
 
 ### 💰 Media Buy Protocol - RFC/v0.1  
 Execute and optimize media buys programmatically across platforms.

docs.json

@@ -90,9 +90,17 @@
             ]
           },
           {
-            "group": "Curation Protocol",
+            "group": "Deals Protocol",
             "pages": [
-              "docs/curation/coming-soon"
+              "docs/deals/overview",
+              "docs/deals/specification",
+              {
+                "group": "Tasks",
+                "pages": [
+                  "docs/deals/tasks/get_deals",
+                  "docs/deals/tasks/activate_deal"
+                ]
+              }
             ]
           },
           {