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docs/business/customer/buyers-journey.mdx

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+---
+title: Buyer Journey
+sidebar_position: 3
+---
+<img src="/img/docs/business/customer/buyer-journey.gif" alt="buyer-journey" style={{height: '100%', width: 'auto', objectFit: 'contain'}} />
+
+**At RANDAO, we’ve seen the same buyer journey repeat across chains trying to attract serious GameFi and NFT builders.**  
+It’s not about randomness for randomness’ sake. It’s about **unlocking demand**.
+
+---
+
+## Awareness: “We Need More DApps”  
+*The pressure point where growth stalls.*
+
+This phase starts with pressure, not curiosity.  
+BizDev leads and CEOs realize that **more DApps mean more users, more transactions, and more revenue**.  
+The CTO quickly hits a wall: many of the most valuable **GameFi and NFT primitives require onchain randomness**. Without it, entire categories of applications simply won’t deploy.
+
+---
+
+## Consideration: “Build or Buy?”  
+*The cost, security, and feasibility debate.*
+
+Here, the conversation becomes financial and operational.  
+The CTO understands that **building a secure blockchain RNG in-house is non-trivial and costly**.  
+The CFO wants predictability: ongoing costs, long-term maintenance, and ROI.  
+Meanwhile, the CSO evaluates **security-first options** — this is where **verifiable randomness** and trust enter the room, and where **RANDAO** often first appears on the radar.
+
+---
+
+## Decision: “Trust, Demand, and ROI Align”  
+*Where infrastructure becomes a revenue decision.*
+
+This is the inflection point.  
+The CTO doesn’t trust **Chainlink VRF** as a one-size-fits-all answer.  
+The CSO has now seen **RANDAO in production** and understands its security model.  
+BizDev is pushing hard — they have **10× DApps explicitly asking for RNG support**.  
+And the CFO connects the dots: **investing in RANDAO directly enables new GameFi and NFT launches**, which drives measurable chain revenue.
+
+---
+
+## Infrastructure Is a Growth Lever  
+*Why onchain randomness matters.*
+
+**Onchain randomness isn’t just a technical feature — it’s ecosystem fuel.**  
+When chains fund RNG at the protocol level, they remove friction for builders and accelerate adoption where it matters most.
+
+---
+
+This buyer journey was sharpened with help from [Founders Institute](https://fi.co/) during their accelerator program, and it continues to show up across every serious ecosystem conversation we have.
+
+*If you’re a builder or chain executive navigating this decision right now, let’s compare notes.*
+
+[contact@randao.net](mailto:contact@randao.net)