diff --git a/docs/business/customer/buyers-journey.mdx b/docs/business/customer/buyers-journey.mdx new file mode 100644 index 0000000..b77b6a1 --- /dev/null +++ b/docs/business/customer/buyers-journey.mdx @@ -0,0 +1,54 @@ +--- +title: Buyer Journey +sidebar_position: 3 +--- +buyer-journey + +**At RANDAO, we’ve seen the same buyer journey repeat across chains trying to attract serious GameFi and NFT builders.** +It’s not about randomness for randomness’ sake. It’s about **unlocking demand**. + +--- + +## Awareness: “We Need More DApps” +*The pressure point where growth stalls.* + +This phase starts with pressure, not curiosity. +BizDev leads and CEOs realize that **more DApps mean more users, more transactions, and more revenue**. +The CTO quickly hits a wall: many of the most valuable **GameFi and NFT primitives require onchain randomness**. Without it, entire categories of applications simply won’t deploy. + +--- + +## Consideration: “Build or Buy?” +*The cost, security, and feasibility debate.* + +Here, the conversation becomes financial and operational. +The CTO understands that **building a secure blockchain RNG in-house is non-trivial and costly**. +The CFO wants predictability: ongoing costs, long-term maintenance, and ROI. +Meanwhile, the CSO evaluates **security-first options** — this is where **verifiable randomness** and trust enter the room, and where **RANDAO** often first appears on the radar. + +--- + +## Decision: “Trust, Demand, and ROI Align” +*Where infrastructure becomes a revenue decision.* + +This is the inflection point. +The CTO doesn’t trust **Chainlink VRF** as a one-size-fits-all answer. +The CSO has now seen **RANDAO in production** and understands its security model. +BizDev is pushing hard — they have **10× DApps explicitly asking for RNG support**. +And the CFO connects the dots: **investing in RANDAO directly enables new GameFi and NFT launches**, which drives measurable chain revenue. + +--- + +## Infrastructure Is a Growth Lever +*Why onchain randomness matters.* + +**Onchain randomness isn’t just a technical feature — it’s ecosystem fuel.** +When chains fund RNG at the protocol level, they remove friction for builders and accelerate adoption where it matters most. + +--- + +This buyer journey was sharpened with help from [Founders Institute](https://fi.co/) during their accelerator program, and it continues to show up across every serious ecosystem conversation we have. + +*If you’re a builder or chain executive navigating this decision right now, let’s compare notes.* + +[contact@randao.net](mailto:contact@randao.net) \ No newline at end of file diff --git a/static/img/docs/business/customer/buyer-journey.gif b/static/img/docs/business/customer/buyer-journey.gif new file mode 100644 index 0000000..1491320 Binary files /dev/null and b/static/img/docs/business/customer/buyer-journey.gif differ