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+---
+title: Aquisition Channels
+sidebar_position: 4
+---
+import { RANDAO } from '@arcaogaming/project-links';
+
+
+
+# Measuring Traction the Same Way We Measure Randomness
+
+At RANDAO, we don’t trust hand-wavy claims — not in cryptography, and not in go-to-market strategy.
+So instead of debating which traction channel *should* work, we’re running controlled experiments to learn which ones *actually* do.
+
+Just like onchain randomness, traction only matters if it’s **verifiable**.
+
+## The 11 Traction Channels We’re Actively Testing
+
+All of the following are in the running — none are assumed winners.
+
+### Existing Platforms
+Meeting builders where they already ship, deploy, and decide.
+
+### Search Engine Marketing (SEM)
+Capturing explicit intent from teams actively looking for blockchain RNG solutions.
+
+### Engineering as Marketing
+Letting code, docs, benchmarks, and open research do the talking.
+
+### Content Marketing
+Explaining complex systems simply — especially around verifiable randomness and trust.
+
+### Viral Marketing
+Designing ideas that move because they’re worth sharing, not because they’re forced.
+
+### Business Development
+Direct conversations with foundations, labs, and protocol teams.
+
+### Public Relations
+Strategic credibility signals when the timing actually matters.
+
+### Search Engine Optimization (SEO)
+Owning the long-term surface area for onchain randomness and blockchain RNG.
+
+### Community Building
+Builders learning from builders. Trust forming before transactions.
+
+### Speaking Engagements
+Compressing months of trust-building into a single room.
+
+### Email Marketing
+Direct, opt-in communication with people who already care.
+
+---
+
+## What This Means Going Forward
+
+We’ll double down on what proves itself.
+We’ll cut what doesn’t.
+And we’ll publish what we learn along the way.
+
+Because traction, like randomness, should be auditable.
+
+---
+
+## Join the Experiment
+
+If you believe **community building** is the strongest long-term traction channel for crypto infrastructure, join us.
+
+Builders, researchers, and protocol teams are already shaping these conversations.
+
+👉 Join the Discord:
+
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